Van Sun Enterprise Company Limited, a 26-year old dealer of earphones, electronic accessories and mobile phones entering the area of online mall, infomercial and brick-and-mortar retailing, just like many other SMEs, has been trying to expand market share with agility and flexibility. However, despite continued growth in sales performance, Van Sun decided in 2019 to leave behind the old system and introduced Microsoft Dynamics, an enterprise resource planning (ERP) solution, making strides in digital transformation. The question is: why this, and why now?