Microsoft
Dynamics CRM 4.0 is a complete, integrate
system for customer relationship management (CRM). Employing
Microsoft Dynamics CRM® helps you create and maintain your
customer data easily, from the initial customer contact through
transaction and after-sales records. Microsoft Dynamics CRM®
is perfectly integrated with Microsoft Office Outlook. It
is a tool that streamlines the sales, marketing, and customer
service processes in your company, providing a fast, flexible
and cost-effective solution.
Microsoft
Dynamics CRM® helps you make nonstop, visible improvements
in day-to-day business processes.
Architecture
of Microsoft CRM
Microsoft
Dynamics CRM works well with many major Microsoft products
and technologies, such as 2007 Microsoft Office system, Microsoft
Office SharePoint Server, and Windows Vista, creating the
greatest synergy across them. Also closely integrated with
other Microsoft softwares and services, such as security,
reinforcement, configuration management, automated deployment,
monitoring and diagnosis tools, Dynamics CRM creates the greatest
synergy out of your investment in our technologies.
Features
of Microsoft Dynamics CRM
Microsoft
Dynamics CRM consists of the following granules:
Marketing:
gain insights into your customers & make targeted marketing
investment
Categorize
customers and target one or more market segments with workflow-driven
models. With Microsoft Dynamics CRM, your marketing professionals
can deploy the following tools:
- Segmentation tools
- Marketing campaign planning and execution
- Data acquisition and arrangement
- Data analysis and reporting
- Marketing/sales collaboration tools
- Information-sharing portal
Sales:
Create more business opportunities and get more deals
Your
sales professionals can get a complete view of informaiton
about customers both online and offline. They can access sales
leads and find cross-sell or up-sell opportunities, thus getting
more deals. Microsoft Dynamics CRM provides the following
functionality:
- Lead and opportunity management
- Account and contact management
- Territory planning
- Forecasting and sales analytics
- Offline and mobile access
- Quick access to information about products, prices and market
values
Customer
service: deliver more customer value
Respond
more quickly to customer service issues and help your service
teams to forecast and provide consistent, efficient customer
service, bringing in long-term profit for your business. Microsoft
Dynamics CRM offers the following functionality:
- Account and contact management
- Case and interaction management
- Product and contract management
- Knowledge base management
- Service planning
- Workflow among teams
- Service reporting and analytics
